1. Inception of ideas, at scale - commonly known as Marketing.
2. The tragedy of marketing is that anyone can claim to know it, everyone thinks they can do it.
3. The accessibility of the internet and smartphones has made everyone a critic of content; we forget that we are just consumers, we are just victims. I include myself in this.
4. People who consume and get affected deeply then further think that they can create as well. Well, I am not dumb enough to think that yet.
5. I create anonymously, but I am known.
6. Accessibility to a camera, a few filters and sometimes editing tools does not make anyone Christopher Nolan. I hope Nolan would agree.
7. Imagine if everyone has a say in using the nuclear bomb. Imagine if we don’t give that option to a few, but every hour we have a poll, a poll that decides if we send nukes or not.
8. That is the tragedy of modern-day marketing: if anyone can press the red button, someone will do it before you finish reading this sentence, and someone has.
9. I write this document in pain. I love marketing. I love it more than Jack loved Rose, & I am ready to drown in freezing water too, if it comes to that.
10. The most critical thing one can gift to someone else is — Perspective.
11. It allows us to see the world from someone else's view. Just the ability to see a world from someone else's view makes us an empath, a person with some valuable emotion, a person that cares, a person that feels, a person with perspective.
12. Marketing is the art of showing the world from your eyes. It is the art to believe in something and then making sure that the world believes in it as well.
13. The world has to believe it; only then it works. It has to have a scale.
14. Stories make us who we are. When they spread, if they spread, we get affected by it, we act, we move. We print currency or invent the tire; everything starts with a fictional story.
15. The first thought of humankind is often understood by a fictional caveman creating cave paintings. Think about it, isn’t that what is largely perceived as the first human documentation across human history? Now think about this: the first caveman who drew in the cave would most certainly not be the actual FIRST caveman, but it does not matter. Nobody cares about the actual FIRST caveman, but we all must thank the first caveman who drew on the wall. He invented art.
16. The first caveman who drew — for the purposes of this document let's call him Apex — did so without the worry of being judged, without the tools & certainly without a video editor. He was a dumbfuck trying to tell the future generations to come his story. I refer to him as he, because women always have more important things to do. [Like birthing & feeding dumb men].
17. Apex just wanted to tell a story — a story of how he saw the world, of how he invents fire every day, or how he runs or survives. That one single act of cave drawing makes him a bigger influencer than any. He is fictional, but the drawings are not.
18. But is his story fictional? Well, could be or could not be, but who cares — his story survived.
19. Survival of the story is all that matters, & whoever writes the story that leaves a mark on human consciousness is the Apex amongst us all.
20. Stories are all that we are left with.